Charity Folks is the first of its kind, providing a complete suite of "auction services" integrated with a complete suite of "nonprofits services," all available to the charity community with no upfront costs. Our auctions feature unique, one-of-a-kind lots donated by celebrities, athletes and other high profile supporters of worthy causes.

Charity Folks offers a TURNKEY full service menu that covers the entire life-cycle of an auction:

Auction Strategy and Creative Development:

This is the fun time when we can think big and brainstorm. Together we will thoughtfully identify the key message points and goals of your organization and then leverage our talented design team to create and produce compelling marketing materials that will enable you to engage your celebrity friends, supporters and bidders throughout the auction, including:

“About us” page: Consider this your home page at Charity Folks and a place where you can promote your pivotal organization and exciting upcoming auction.

Outreach “Ask” Letter: This letter will enable you to engage supporters with ease. The letter will be crafted to highlight your exciting auction and will talk to how the proceeds will enable you to carry out your mission.

Donation Form: The purpose of the donation form is to capture all the important information about each donor and their unique donation. These forms will be sent direct to Charity Folks where we will verify all information.

Lot Copy and Images: We will engage bidders with creative lot copy that meticulously describes each donation in a playful and engaging way. We will also take and edit all images to be used in the auction catalog, ensuring a seamless interactive experience that highlights everything each lot has to offer.

Tax letter for donors and buyers: In compliance with tax law, we provide every bidder and donor with a tax donation letter on behalf of your organization. These letters are inclusive of all required information about your organization, estimated fair market value and selling price of the lots that they purchased. In addition, the letter includes a thank you message from your organization, to further align you with our affluent, philanthropic community and to reinforce your brand.

Auction Scope and Awareness:

This is the time for our successful PR team to shine! They will create a custom press campaign to engage wide media support for your exciting auction and identify unique and creative angles to generate buzz. Materials will include:

Customized Press Releases: These broad releases will be used to paint the big picture about the auction and engage diverse interest.

Targeted Pitches: Coupled with the appropriate release, targeted pitches are created to spin a specific angle of the auction and appeal to distinct markets including entertainment, sports, politics, etc.

Talking Points: Dedicated to constantly delivering your message in a thoughtful and consistent way. We create custom talking points for each high-profile individual doing press around the auction.

Charity Folks’ Auction Alert: We keep our bidders “in the know” with auction alerts that target individuals by highlighting auction lot categories, such as: lots for the Hob-knobbers, Sports Fanatics, Intellects, Adventure-seekers, Romantics, etc.

Fan clubs: We never underestimate the value of a “die hard” fan, so our team skillfully updates each and every appropriate fan club site and message board.

Our auctions have attracted as many as 25 million visitors in just one week and received wide coverage in major publications, including New York Post, The New York Times (named one of the best ideas of 2005), USA Today, The Wall Street Journal, People, US Weekly, Newsweek and Fortune, as well as exposure with broadcasting giants, such as Fox News, CNN, The Today Show, Good Morning America, and Entertainment Tonight.

Auction Management and Facilitation:

Our proprietary, robust technology enables us to deliver “best-in-breed” auction solutions for your needs. We manage the auction from inception to close, providing 24x7 support to every member of the Charity Folks community. In addition, we handle:

Security: Our site is independently tested and certified daily to pass the FBI/SANS Internet Security Test and meets the highest security scanning standards of the U.S. government, Visa, MasterCard, American Express, Discover and JCB.

Collection: We offer seamless payment processing, whereby winning bidders are automatically charged upon the auction close; every bidder in the Charity Folks community has a valid credit card on file.

Fulfillment: Our in-house concierge team works diligently to ship all items within 72-hours of the auction close. This friendly bunch also assists all the lucky bidders who need to schedule an experience that they won on our site.

Results: We provide a closing report which provides total proceeds raised, individual closing prices, site visits, page views and a geographic analysis of the winning bidders.

Reporting: We file all necessary paperwork including solicitation notices and closing financial reports with the appropriate Attorney Generals or other applicable agencies and maintain our status as a registered and bonded commercial fundraiser in both New York and California.