 |
 |
Dr. Robert Wallace of the WCS discovered
a new species of monkey and gave up
scientific immortality by auctioning the
naming rights at Charity Folks. |
|
|
60 Minutes ventured to stunningMadidi
to report on the remarkable discovery
and unprecedentedauction. |
|
|
Ellen partnered with us to create the "Ellen
Monkey Naming Pool" so that her viewers
could "collectively" bid. |
|
|
The naming went to the highest bidder for
$650,000. |
|
|
Named on of the most innovativeideas of
2005 by New York Times' Magazine's Fifth
Annual "A Year in Ideas Issue." |
