Variety has launched a non-profit initiative geared towards raising the awareness of philanthropic causes. Efforts begin in October with the Variety Power of Youth event and auction presented by Hasbro's Tiger Electronics.
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The inaugural campaign will benefit St. Jude Children's Research Hospital, which was founded by the late entertainer Danny Thomas. Since its inception, St. Jude has had deep roots in the entertainment community and is currently the leading pediatric research and treatment center for children with cancer and other catastrophic diseases. This year marks the 45th anniversary of the hospital. Today Thomas' legacy continues to thrive through the commitment of his children Marlo, who serves as the organization's national outreach director, Terre and Tony Thomas, who work tirelessly to honor their father's dream that "no child should die in the dawn of life."
The inaugural campaign will benefit St. Jude Children's Research Hospital, which was founded by the late entertainer Danny Thomas. Since its inception, St. Jude has had deep roots in the entertainment community and is currently the leading pediatric research and treatment center for children with cancer and other catastrophic diseases. This year marks the 45th anniversary of the hospital. Today Thomas' legacy continues to thrive through the commitment of his children Marlo, who serves as the organization's national outreach director, Terre and Tony Thomas, who work tirelessly to honor their father's dream that "no child should die in the dawn of life." 
