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Description: |
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The Online Marketing Manager will work to promote our company and our clients' initiatives by developing and implementing online viral marketing campaigns. You will own all aspects of the project including project management and direct execution of projects, online media relations, online advertising and viral marketing programs.
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Responsibilities include:
- Manage and execute all online publicity campaigns from concept to completion.
- Generate publicity through all new media outlets and communities with an eye toward viral marketing.
- Develop guerilla marketing tactics to generate publicity using low-cost high impact ideas.
- Develop strategies and tactics to deliver targeted messages to grow our client base.
- Create promotional theme and collateral materials.
- Ability to work independently, managing, prioritizing and executing multiple projects at once.
- Clear and concise written tracking and reporting of activities.
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The ideal candidate will be highly organized, possess exceptional writing skills and a sense of humor and thrives in a dynamic, entrepreneurial atmosphere.
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Requirements:
- 5+years relevant experience in the interactive industry.
- Passion for social networking, viral marketing, online communities.
- Understanding of blog communities, blog advertising and monitoring.
- Management of multiple complex projects simultaneously.
- Experience developing and conducting e-marketing initiatives, newsletters.
- Familiarity with online media research tools (i.e. ComScore, NetRatings)
- An understanding of basic media planning/buying.
- Audience demographic and psychographic research.
- Ability to work effectively on teams and with clients.
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We offer a competitive compensation package and comprehensive benefits. Interested candidates should submit their resumes and cover letters, Must include salary requirements EOE.
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Position based in New York, NY.
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